Our principles
- Data before pages. If we can’t make each page meaningfully different with real data, we don’t build it.
- Quality gates. See our quality standards. Every template goes through our quality checklist before launch, and thin combinations are excluded automatically.
- Honest forecasts. We give ranges, not promises, and show the assumptions: see the opportunity calculator.
- Measured in outcomes. Leads, sign-ups and revenue per page type, not just impressions.
- AI with humans in the loop. AI helps us research, enrich and draft; people review anything published.
How we make money
We’re paid for strategy, builds, audits and training. We don’t take payments from tool vendors we mention.